Yuengling’s Ice Cream hires Charles Green to help

ATLANTA, Georgia, Feb. 08 2022 (GLOBE NEWSWIRE) — via NewMediaWire — Yuengling’s Ice Cream Corporation (OTC PINK:ARSN) is pleased to announce the hiring of Charles Green and his consulting firm, Desmond Partners.

Mr. Green will report directly to Rob Bohorad, President and CEO of Yuengling, and the two will work closely on the company’s strategy for its upcoming relaunch. Mr. Green will also play a key role in assisting the Company in its acquisition of the production plant. Finally, he will assist the Company in the identification and analysis of other potential acquisitions, partnerships and license agreements.

Mr. Green has worked in the ice cream industry for over 40 years. Although he has worked with many companies, he is best known for his role at Ben & Jerry’s, as he was instrumental in the growth of Ben & Jerry’s from $107 million to over $275 million in sales. “I had the incredible opportunity to get a front-row seat and be part of an experience like Ben & Jerry’s,” said Mr. Green. “At Yuengling’s, we are not looking to create another Ben & Jerry’s, but rather the new Yuengling’s Ice Cream. While the Yuengling brand is already well known thanks to the success of the brewery, Rob and I realize that it will take a lot of hard work (and a lot of fun) to build a successful ice cream brand. One thing I’m very excited about is Rob’s work prior to my arrival on the acquisition of a production facility. I know from experience the value of having your own factory. One of my immediate priorities is to help close the deal.

“I couldn’t be more excited to work with Chuck on Yuengling’s strategy and future development,” said Rob Bohorad, President and CEO of Yuengling. “And, while I will be working directly with Chuck, he has a whole team and network behind him with a wealth of knowledge and experience that only enhances the relationship.”

About Yuengling Ice Cream

Yuengling’s Ice Cream was founded by American businessman Frank D. Yuengling in 1920 to help sustain the family brewery during Prohibition, which lasted from January 1920 to December 1933. Established as a separate business from the brewing in 1935, Yuengling’s has maintained a strong tradition of crafting exceptional gourmet ice cream products in central Pennsylvania. The fan-favorite brand has advanced its heritage and renowned dairy quality by using locally sourced dairy ingredients that contain no added hormones. The company ceased production in 1985 when no family successor emerged. In 2014, David Yuengling, Frank’s great-grandson, and Robert Bohorad relaunched the brand and an American classic was reborn. Yuengling’s Ice Cream Corporation, as it has existed since 1935, is a separately owned and operated company from DG Yuengling & Son Brewery, Inc.

Safe Harbor Statement

This communication contains statements that may constitute “forward-looking statements” within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. These statements include statements regarding the intention , belief or current expectations of US Highland, Inc. and its officers and the assumptions on which such statements are based.

Potential investors are cautioned that these forward-looking statements are not guarantees of future performance and involve risks and uncertainties and that actual results may differ materially from those contemplated by these forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in the forward-looking statements include fluctuations in operating results, the ability to compete successfully and the ability to complete the transactions noted above.

The Company undertakes no obligation to update or revise any forward-looking statements to reflect changed assumptions, the occurrence of unforeseen events or changes in future results of operations.

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