WWE’s Ice Cream Bar Legacy, Explained

Nostalgia for the 1980s and 1990s has gripped culture as a whole, and for wrestling fans, it’s no different. Memories of the 1980s and 1990s have materialized in recent years in many ways, some good and some bad. What started life as a fairly disposable commodity has since taken on a life of its own and become a cult. No piece of wrestling merchandising has ever had a following like the WWE‘s ice cream bars.

While the most recent recalls may be what fans know the most about WWE’s frozen treat, the legendary ice cream bar has a surprisingly long lineage that many may not be aware of. Rising from a popular wrestling dessert before slowly fading into the limelight, only to later return to the forefront of wrestling nostalgia, WWF ice cream bars have a history worth telling. unwrapped from the freezer.

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WWF ice cream bars emerge amid the heights of Hulkamania


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WWF Ice Cream Bars first arrived in concessions in 1987, in partnership with the Gold Bond Ice Cream Company based in Green Bay, Wisconsin. Together, the two would produce the first series of WWF ice cream bars, which would become the most iconic line the deal had ever released. The premise is quite simple; a loving serving of vanilla ice cream, sandwiched between a layer of solid chocolate and a cookie, printed with the designs of the company’s biggest superstars, all together on a stick.

The first set included obvious picks like Hulk Hogan, “Macho Man” Randy Savage, and Andre The Giant, but also more confusing picks like the Strike Force tag team, Tito Santana, and Rick Martel. Each bar would also come with a WWF trading card, which would sweeten the deal. In 1989, the Gold Bond Ice Cream Company was acquired by Good Humor, but the partnership continued thereafter. While the previous editions of the ice cream bars were the most memorable, they have continued into the next generation era and beyond.

Although perhaps not as popular as its early years, moving away from arena concession stands for home freezers, the WWF continued to produce ice cream bars throughout the 1990s, and even into the 1990s. 2000. Superstars from Diesel and the 1-2-3 Kid to The Rock and John Cena all found themselves on the layer of cookies at a famous WWE ice cream bar. The final series of WWE Ice Cream Bars would be released in 2008, featuring superstars like Carlito, Bobby Lashley and even the man who would help spark its resurgence, CM Punk.

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The Resurgence of WWE’s Ice Cream Bars


Advertisement in WWE Ice Cream Bar magazine

Perhaps WWE’s Ice Cream Bars’ moment is their most famous reference in CM Punk’s segment in Mr. McMahon a few weeks after winning the WWE Championship at Money in the Bank in 2011. this document, listing his demands, Punk proclaimed that he wanted his own ice cream bars. What could have been an easily forgotten line ended up resonating with much of the WWE public, and the joke ended up revitalizing the WWE Ice Cream Bars fandom.

They would appear more and more, being featured on the 2011 TLC pay-per-view poster, referenced in WWE’s slamming city animated series and through certain merchandise. But, WWE’s interest in ice cream bars quickly faded and Punk would have left without a frozen treat to his name. Wrestling’s favorite dessert would live on in the hearts of fans, however, and it was their continued desire for more that WWE would eventually buckle.


Once again in partnership with Good Humor, WWE released another set of superstar-branded desserts in 2020, albeit in a slightly different form than fans had fondly watched. Gone are the wooden sticks and the layer of chocolate, opt instead to venture into the world of ice cream sandwiches. The selection was only out of four superstars, Becky Lynch, Roman Reigns, John Cena and Randy Savage once again. They were a good try, but they just weren’t the same.

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Ice cream bars come to all elite wrestling


CM Punk makes his AEW debut on Rampage

But, in 2021, the legendary ice cream bars have found a more faithful revival. All Elite Wrestling The first dance edition of Carnage will forever go down in the history books for CM Punk’s monumental return after years of absence from the wrestling world. As part of his comeback, aside from speaking from the heart and calling out Darby Allin, Punk had one last gift for the fans. Before walking up the ramp, he begged those present to get him a bar of ice cream. In complete surprise, Punk had hired a local Chicago company, Pretty Cool Ice Cream, to produce the dairy treats. Pretty Cool, a company of less than 10 employees at the time, produced 15,000 ice cream bars for those at the United Center, before making even more for their own shop, and some for later Punk appearances.


The first dance was proof of how classic WWE ice cream bars had become so embedded in the bizarre wrestling fandom. Immediately after the event, ice cream bars and even packaging with the CM Punk logo flooded eBay for hundreds of dollars. Such a price tag would never have happened without all the nostalgia for the original bars and their brief resurgence in the 2010s. All that hype for just ice cream, there are wrestlers who wish it was over.


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