Van Leeuwen Ice Cream, the nationally beloved brand known for dairy and vegan ice cream made from scratch, will open its first location in Connecticut on October 1.
Located on iconic Greenwich Avenue in Greenwich, the store is the brand’s first suburban scoop. The launch also marks a homecoming for co-founders Ben and Pete Van Leeuwen who are natives of Greenwich and whose ice cream adventure began in town twenty years ago.
Ben and Pete became ice cream entrepreneurs in 2002. The brothers rented a Good Humor truck and drove it around Greenwich for two summers. With the money he earned, Ben backpacked through Asia and Europe, and found himself most excited by the food he discovered and the revelation that good food was more accessible in other parts of the world. His travels inspired the idea of an ice cream truck serving great ice cream. Shortly after, Van Leeuwen was born as a yellow van on the streets of New York in 2008. His French ice cream (made with more than twice the egg yolks than standard ice cream) quickly gained a following thereafter, and Van Leeuwen has since expanded to storefronts in New York, California, Colorado, New Jersey, Pennsylvania, and Texas, as well as grocery stores across the country, including Stop & Shop and Whole Foods. Van Leeuwen’s goal – to make great ice cream that makes you feel good – also extends to its dairy-free options, which are made with simple recipes and premium ingredients.
The expansive menu features more than 30 signature flavors including Honeycomb, Pistachio (made with pistachios sourced from Mount Etna in Sicily), Marionberry Cheesecake (made with vine-ripened berries sourced from the farm’s partner Stahlbush Island Farms). Oregon) and Earl Gray Tea (based on Rishi Tea), in addition to custom sundaes, handmade ice cream sandwiches, root beer floats, milkshakes and to-go pints. The company is also known for its wide selection of vegan flavors made with oat milk and cashews, including Churros & Fudge and Strawberry Shortcake.
“We are thrilled to bring Van Leeuwen to our hometown,” said Ben Van Leeuwen, co-founder and CEO. “It’s really special that our first location in the suburbs takes us back to where we first put smiles on people’s faces with ice cream in 2002, before the brand existed. We look forward to sharing great ice cream, made with great ingredients, with the community where we grew up.
Known nationally for its creative seasonal and limited-edition collaboration flavors such as Kraft Macaroni & Cheese and BIGFACE Coffee Affogato in partnership with NBA All-Star Jimmy Butler, Van Leeuwen will also serve an exclusive limited-edition flavor at its location. from Greenwich. The brand has teamed up with local French bakery Raphaël’s to create a flavor inspired by their Canelé pastry – brown sugar ice cream with hints of vanilla and rum with pieces of Raphaël’s Canelé. Additionally, Van Leeuwen’s seasonal fall specials Pumpkin Cheesecake and Dark Chocolate Vegan Pumpkin Pie will be available until December 1st.
Opening hours on October 1 are from 12 p.m. to 11 p.m. To celebrate the launch, the store will be offering $1 scoops of ice cream on opening day from 12 p.m. to 4 p.m.
Van Leeuwen’s Greenwich boutique is located at 375 Greenwich Avenue and will be open Monday through Friday from 12 p.m. to 11 p.m. and 11 a.m. to 11 p.m. Saturday and Sunday. Customers can enjoy their treats at the scoop shop or order pints for takeout or delivery.
ABOUT VAN LEEUWEN ICE CREAM
Founded in 2008, Van Leeuwen Ice Cream started from a yellow van on the streets of New York City by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill. With a mission to make great ice cream from great ingredients that make you feel good, Van Leeuwen Ice Cream has innovated beyond the original dairy recipe with vegan ice cream and ice cream bars, unique and eclectic flavors, and Moreover. With 33 scoop stores across the country, Van Leeuwen ice cream is also available for purchase at grocery stores and for national shipping. To keep up with all things Van Leeuwen Ice Cream, follow the brand on Instagram @vanleeuwenicecream or visit www.vanleeuwenicecream.com.