Van Leeuwen cult brand RW Garcia’s mac and cheese ice cream makes veggies great; and Soul Fruit breathes new life into fruit snacks

soul fruit

Building on the growing demand for exotic flavors and whole foods, Soul Fruit is launching All-Natural Jackfruit Chips, Keo Mango Chips and Soft Dried Keo Mangos.

All are made from 100% fruit with no added sugar or additives, specifically targeting health-conscious consumers looking for snacks with increased health benefits.

“We are extremely excited for people to try our new varieties,”​ said Daniel Twiss, co-founder of Soul Fruit.

“When we launched our Dragon Fruit snacks last year, we knew there was a real opportunity to bring something new to the dried fruit snack market and we are delighted to now be able to expand our range. “

Soul Fruit was launched in 2021 with the aim of offering more exotic options in the dried fruit sector, which has grown by 40% in the last five years.

Health-conscious millennials are driving the demand, but many brands remain stoic about the usual fruit snack choices. Soul Fruit claims to push the boundaries.

“People are clamoring for unusual and exotic tastes and these new products not only offer something exciting and different, but also appeal to time-poor nibblers who want to eat healthy and consume products with added health benefits. health”,added Twiss

Vegan, gluten-free, low in calories, low in fat, and counting as one of your five products a day, the three new products are packed with antioxidants and come in sweet and crispy options.

Soft Dried Keo Mango, Keo Mango Chips and Jackfruit Chips are rolling out at Selfridges this month, following a wider roll out to retailers, cafes and restaurants nationwide for an RRP of £1.79 a pack.

At Lenny and Larry’s

At Lenny and Larry's

Macro counting is the new trend in wellness.

Macronutrients (or macros) are the types of nutrients that our body needs in large amounts to provide energy, i.e. carbohydrates, fats and proteins. However, everyone’s needs are different and it is difficult to find the right foods to eat.

That’s where Lenny & Larry’s comes in with its new and improved Keto Cookie to help consumers looking for a plant-based treat to meet their daily macro needs.

Made by the creators of the protein cookie, Lenny & Larry’s Keto Cookie features a decadent profile of chocolate chips and peanut butter in a soft cookie texture.

Packed with 9g of plant-based protein and just 3g of net carbs and 1g of sugar, it provides the perfect pick-me-up that’s also gluten-free, grain-free, vegan, and non-GMO Project Verified.

Available in two flavors – Chocolate Chip (with a touch of Peanut Butter) and Peanut Butter – from select retailers across the United States.

renewal mill

Renewal Mill_Matcha Chip Cookie Mix_Lifestyle

The all-new Matcha Chip Cookie Mix from upcycled snacking pioneer Renewal Mill is a sustainably sourced, plant-based, and gluten-free alternative to traditional flour-based baking mixes.

Easy-to-prepare “just add water and oil” mix yields an array of artisan cookies with golden edges and soft chewy centers, sporting the delicate undertones of green tea and luxurious white chocolate chips of Vesta Chocolate, an artisan bean-to-bar chocolate shop.

Handcrafted by James Beard Award-winning chef Alice Medrich, the blend features Renewal’s organic okara flour, made from recycled soy pulp generated during the production of soymilk.

Okara flour is a versatile superfood that provides superior nutrition with a neutral taste, which can be used alone or in combination with other flours and baking ingredients as an eco-friendly vegan option. By recycling dough that would otherwise go to waste and release greenhouse gases that cause global warming, Renewal is fighting climate change and global food loss, keeping valuable nutrition where it belongs – in the kitchen. plate rather than down the drain.

“According to cutting-edge research, around 1.3 billion tonnes of food are wasted each year, with much of it ending up in landfills and contributing to climate change,”said Caroline Cotto, co-founder of Renewal Mill.

“By improving the efficiency of our food system, Renewal is helping to ensure the next generation of consumers have a healthy planet and a sustainable future.

“Upcycling is about respect: respect for all the resources that go into growing and producing our food, and the people who do it. We are honored to receive the NEXTY award and help not only raise awareness about food loss and climate-friendly food options, but also prove that eating sustainably doesn’t sacrifice taste. »

Renewal Mill’s new Matcha Chip cookie mix is ​​available online and wholesale, for an MSRP of $7.99 for a single bag (13.7 oz).

Well done vegetables

RW Garcia

Veggies Made Great is a line of convenient and clean frittata and muffin options.

Vegetables take center stage in all products – which are also kosher and gluten-free and take just 40 seconds in the microwave (or prepared in the toaster, oven or deep fryer).

The brand recently launched a line of keto-friendly muffins — which actually means low sugar — and cauliflower bites — a healthier take on pizza.

Crispy Cauliflower Crust Stuffed Bites are filled with a medley of authentic Italian vegetables and cheese; are gluten-free; low in calories and high in protein. Available in four variations: Margherita, Spinach and Ricotta, Roasted Vegetables and 4 Cheese Blend and Mushrooms and Onions with Swiss Cheese.

Veggies Made Great brand owner RW Garcia is a family-owned producer of healthier chips and crackers recently acquired by Utz Brands. Keto-friedly muffins and Cauli Bites join an already impressive lineup of healthier snacks, including gluten-free chips and crackers in flavors like sweet beet, lentil turmeric, sweet potato and corn chips ( think Fritos).

Available online, on Amazon and at select retailers.

VanLeeuwen

WALMART_LINE-UP_LAUNCHDAY

Cult brand Van Leeuwen Ice Cream has announced the rollout of seven intensely exotic flavors to 3,500 Walmart outlets across the United States.

The exclusive launch includes quite unusual variants like Kraft Macaroni & Cheese, Planet Earth, Pizza and Hot Honey, as well as Royal Wedding Cake, Bourbon Cherries Jubilee and Wild Blueberry Shortcake.

The new flavors are available in all 50 states starting March 14, with plans to refresh the flavors later in the summer.

“Having started the business with just one ice cream truck, we are beyond excited to bring Van Leeuwen to ice cream lovers across the country through Walmart,” said Ben Van eeuwen, co-founder and CEO of Van Leeuwen Ice Cream.

“What drove us to start making ice cream was the idea that good food and good ice cream made from good ingredients should be widely available on the market.

“We created these seven exclusive flavors using the same artisanal processes and ingredients we’ve used to make our ice cream for 15 years. We’ve created a collection of classic flavors using carefully selected ingredients, from local jam makers to wild Maine blueberries to cookie bakers with a social mission. There are also some unique and surprisingly delicious flavors that you would never expect to like in ice cream (like mac and cheese and pizza).

Van Leeuwen Ice Cream was launched from a yellow van on the streets of New York in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill. Since 2008, the disruptive entrepreneur has innovated beyond the original dairy recipe and added vegan ice cream to its line of scoops. In 2021, they launched a line of dairy and vegan ice cream bars.

Van Leeuwen now operates 27 scoop stores and has a footprint in major retailers across the United States. Products are also available to order for nationwide shipping.

Oatsu

low resolution oatsu range

The revival of breakfast as a movement of ‘slow energy release’ foodies – which began when commuters stuck at home began looking for compelling ways to brighten up their first morning meal – is taking root .

Oatsu is capitalizing on this by carving out a niche for itself as a portable, all-natural morning snack that keeps discerning “time crunchers” from slipping back into bad snacking habits as they slowly return to office life.

Launched in early 2022 in a range of flavors – Choc Peanut, Blueberry & Apple Cinnamon and Banana Biscoff – Oatsu is already making waves in London, UK, with online supermarket Jiffy recently announcing the brand as the option the most popular to get its operators in fleet. on the go every morning.

Oatsu is the healthier take on former HSBC social media manager Lauren O’Donnell, who found herself constantly frustrated with the lack of substantial plant-based breakfasts available in the supermarkets surrounding her office.

“Although he has long been a proponent of making oats overnight, you don’t always have the time or inclination to spend every evening in the kitchen making the next day,”said O’Donnell.

“After presenting my budding idea at an Enterprise Nation gathering in late 2019, I was overwhelmed with the overwhelming positivity towards my vision and my samples. I knew then that Oatsu had an exciting future delivering the perfect breakfast in the office.

Oatsu may offer a healthier position at breakfast time, but that doesn’t mean all indulgence pledges have been dialed in — and breakfast is as delicious as it looks.

Launched in late February 2022, Banana Biscoff quickly took the breakfast barricades by storm to become the company’s flagship flavor.

About Thomas B. Countryman

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