The Saudi Dairy Products Market was valued at USD 4,807.70 Million in 2020 and is projected to grow at a CAGR of 4.71% during the forecast period (2021-2026

). COVID-19 is having a significant impact on businesses and economies. COVID-19 has brought about a major shift in consumers as customers try new brands in a low inventory environment. During the first wave of business and community shutdowns, dairy products were in high demand online, with e-commerce prices and out-of-stock levels rising as more shoppers left the physical retailers due to COVID-19.

New York, July 20. Sep 28, 2021 (GLOBE NEWSWIRE) — Reportlinker.com announces the publication of the report “Saudi Arabia Dairy Market – Growth, Trends, COVID-19 Impact and Forecast (2021 – 2026)” – https://www.reportlinker.com/p06106030/?utm_source=GNW
A major issue is the disruption of supply chains, including dairy snacks, as during the lockdown Saudi Arabia closed its borders or raised trade barriers. However, during the lockdown there has been a growing interest in cooking and baking at home, which has led to an increase in demand for dairy products like milk, butter and cream. Moreover, the growing demand for innovative on-the-go dairy products is constantly growing in the country as it is a quick and convenient source of nutrition, energy and protein.

In the medium term, the Saudi dairy market is marked by a high consumption of milk and dairy products, with dairy products constituting an important part of the Saudi diet. The country places great importance on dairy products to meet its food needs, which boosts the dairy market. Moreover, several Saudi dishes require milk and cheese in their preparation, thus propelling the dairy market demand in household consumption. cheese. According to data published by UN Comtrade, in 2018 Saudi Arabia was the second largest importer of processed cheese in the world, after the United Kingdom, with imports worth more than $253 million in the same year. Cheese Products have also been the driving force behind the market studied as the major market players have frequently launched new competitive products which are driving the growth of the market by increasing the usage of dairy products for different purposes.

Main market trends
Increased demand for processed dairy products

The Saudi dairy market is marked by a high consumption of milk and dairy products, with dairy products making up a significant portion of the Saudi diet. The country places great importance on dairy products to meet its food needs, which boosts the dairy market. Moreover, several Saudi dishes require milk and cheese in their preparation, thus propelling the dairy market demand in household consumption.

The market studied has witnessed a dramatic growth in the demand for dairy processed cheese. According to Almarai, a leading dairy company based in Saudi Arabia, in 2016, Saudi Arabia (SA) held the largest share of 68.8% in the GCC processed cheese market, representing an exceptional demand for cheese in the country compared to other countries in the world. the GCC region.

Saudi Arabia also stands out as a major global dairy importer, importing large volumes of milk and dairy products, including cheese. According to data published by UN Comtrade, in 2018, Saudi Arabia was the second largest importer of processed cheese in the world, after the United Kingdom, with imports worth more than USD 253 million in the same year.

Product innovations regarding cheese have also been driving the market studied as the major market players have frequently launched new competitive products which are driving the growth of the market by increasing the usage of dairy products for different purposes.

Milk remains the largest segment

Saudi dairy producers, especially milk producers, have always been leaders in the Gulf market in terms of quality and quantity. Saudi dairy farmers not only sell their products in the Kingdom, but throughout the Gulf region, especially in the United Arab Emirates, from their farms and factories in the Eastern and Central provinces. Rising per capita consumption of milk coupled with growing population and demand for nutrient rich diet is rapidly driving the growth of the market studied. Milk is a good source of protein, calcium, magnesium, potassium, vitamin B12 and others which can play a key role in improving bone health, cognitive function, muscle growth , as well as to facilitate weight loss. Thus, these factors further boost milk sales in the country. The increase in population and the development of retail opportunities, which offer a variety of white dairy products under the following labels, namely low-fat, vitamin-enriched and organic, are driving the demand. In addition, the popularity of new product lines, such as flavored milk take-out portions, acts as a stimulus for the market studied.

Competitive landscape
The dairy market in Saudi Arabia is highly competitive with a large number of local players catering to the demand for dairy products in the country. Some of the major companies are Almarai Company, Sadafco, National Agriculture Development Company (NADEC) and Al Safi Danone Company (ASD) which hold a large market share among others. The major players are focusing on introducing new and innovative products in the market to meet the interests of consumers. New product innovation is the most preferred strategy in the dairy snack market. Moreover, companies follow strategies that include providing products through e-commerce websites (own website and third parties) to facilitate a larger targeted audience. Moreover, in order to gain a competitive edge, major players try to differentiate their offerings and compete on different factors including product offerings, flavor, price, quality, packaging format, and activities. marketing.

Reasons to buy this report:
– The market estimate sheet (ME) in Excel format
– 3 months of analyst support
Read the full report: https://www.reportlinker.com/p06106030/?utm_source=GNW

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