SWOT Analysis of Fortified Dairy Products Market, Business Growth Opportunities by Top Companies, Future Challenges, Competitive Strategies, and Forecast to 2026

A new Future Market Insights report considers the global fortified dairy products market to register an impressive CAGR during the forecast period, 2017 to 2026. According to the report, global sales of fortified dairy products are expected to generate revenues of over US $ 150,000 million by 2026. According to the report, WHO, many school children suffer from vitamin A deficiency. Therefore, dairy products fortified with vitamin A have immense potential to reduce this deficiency.

With the boom in the use of fortified dairy products, manufacturers of fortifying agents have focused on identifying new micronutrients in accordance with the development of new innovative solutions for manufacturers of finished products. A major challenge that prevails for manufacturers of fortified dairy products is providing the required calcium content comprising the products while maintaining the taste and attractive properties of the products. Companies actively contributing to the growth of the global fortified dairy market as described in the IMF report include Fonterra Group Cooperative Limited, BASF SE, Nestlé SA, General Mills, Inc., Bright Dairy & Food Co., Ltd ., Danone, China Modern Dairy Holdings Ltd., GCMMF Ltd., Arla Foods UK Plc and Dean Foods Company.

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The need to replenish lost nutrients results in the penetration of fortification into dairy products

The dairy industry is one of the most promising among the various applications in the food and beverage industry. Although dairy products are considered an excellent source of essential nutrients, many processing methods that include ultra-heat processing, pasteurization, spray drying and heating result in the loss of some essential nutrients. Replenishing lost nutrients has therefore become imperative, and fortification has become a very effective method of retaining lost nutrients in dairy products. In addition, dairy products fortified with vitamin D can improve the rate of absorption of calcium while maintaining the level of calcium in the blood.

Health-conscious consumers have started consuming yogurt, seeing them as healthier alternatives to dairy products, including ice cream and milkshakes, which are high in calories. The accelerated penetration of fortification technology in yogurt has further boosted the sale of functional food products. Several countries around the world better understand the importance of fortification and accept the practice of fortification of dairy products, thereby increasing sales of these products. On the other hand, the relatively higher price of fortified dairy products compared to their unfortified counterparts will to some extent hamper their adoption in developing and low-income countries.

APEJ will dominate the global fortified dairy products market

The global fortified dairy products market will continue to be dominated by Asia-Pacific Ex-Japan (APEJ), with sales expected to reach nearly US $ 50,000 million in revenue by 2026. Market revenue from APEJ is expected to post the highest CAGR through 2026, followed by North America. Europe will establish itself as the second most lucrative market for fortified dairy products. The market in North America will grow at a relatively higher CAGR than in Europe until 2026.

Milk powder and formula powder are expected to remain the main income generating product in the market, followed by milk and flavored milk. Flavored milk is expected to persist as a fast-selling product in the market until 2026. Sales of yogurt and dairy-based milk in the global fortified dairy market are expected to register a parallel increase until 2026.

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Modern commerce will remain the main sales channel for fortified dairy products

In terms of revenue, modern commerce is expected to remain the primary sales channel for fortified dairy products, with an estimated market share of over 30% during the forecast period. Revenues from sales of fortified dairy products in convenience stores and department stores will also remain significant, collectively ready to close roughly similar to those obtained from sales in modern commerce.

Although vitamins will remain dominant among the micronutrients used to fortify dairy products in terms of income, sales of minerals are expected to register the fastest growing market growth through 2026.

Competition monitoring

With the increase in the use of fortified dairy products, manufacturers of fortifying agents are focusing on identifying new micronutrients as well as developing innovative solutions for manufacturers of finished products. A major challenge for manufacturers of fortified dairy products is to provide products with a high calcium content while maintaining their taste and attractive properties.

Key companies actively contributing to the growth of the global fortified dairy products market are Nestlé SA, BASF SE, General Mills, Inc., Danone, Bright Dairy & Food Co., Ltd., China Modern Dairy Holdings Ltd., Arla Foods UK Plc, GCMMF Ltd., Dean Foods Company and Fonterra Group Cooperative Limited.

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Market taxonomy

type of product

  • Milk
  • Milk powder and formula
  • Flavored Milk
  • Cheese
  • Dairy Based Yogurt
  • Others products

Micronutrients

  • Vitamins
  • Minerals
  • Other fortifying nutrients

Sales channel

  • Modern commerce
  • Convenience Stores
  • Department stores
  • Pharmacies
  • Online stores
  • Other sales channel

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