Organic ice cream brand Cosmic Bliss launches national challenge to raise awareness of its mission to create a better food system
EUGENE, Oré., July 14, 2022 /PRNewswire/ — Cosmic Bliss, the maker of premium, organic, plant-based, and 100% grass-fed frozen dairy desserts, is excited to launch a fun and enjoyable challenge that benefits the planet: ask America screaming for ice cream! As a brand with a mission to transform the food system into a more organic and regenerative supply chain, Cosmic Bliss rewards consumers’ “icy cries” with free ice cream and donations to nonprofits supporting research and advancement of organic and regenerative agricultural practices. .
According to a recent report, consumers are increasingly aware of the environmental impacts of food, which is encouraging, and Cosmic Bliss believes we can all do more by using real food, from farms and nature without relying on highly transformed synthetic biology and “techno-food.” To kick off the challenge, Cosmic Bliss took to the streets of one of America’s greenest cities – San Francisco – to surprise local residents with a fun and interactive screaming experience, featured in a recently released video.
Throughout July, the goal-oriented brand is calling on consumers across the country to take up the challenge by sharing a cheery video of themselves “screaming for ice cream” and for a better planet on social media. social while tagging the brand (@findcosmicbliss) and using the hashtag #icecreamforabetterplanet. Every video posted with #icecreamforabetterplanet contributes to a $50,000 donation objective to the Rodale Institute and Regenerative Organic Alliance in partnership with 1% of the Planet. Plus, one lucky fan will win the grand prize of a year of free Cosmic Bliss ice cream (conditions apply)!
“At its core, Cosmic Bliss has always been deeply committed to supporting healthier agricultural systems for people, animals and the planet. We believe that how you source your ingredients matters. How you contribute to the regeneration of our food system is important,” said Shilpa Gadhok, Vice President of Brand Marketing at Cosmic Bliss. “We’re thrilled for everyone to show how much they care, have fun, help ‘cry out’ for the attention regenerative agriculture and organic farming deserve, all while enjoying a spoonful happiness of the planet that we hold so dear.”
Regenerative agriculture is at the heart of the brand’s efforts to overturn the food system. Cosmic Bliss believes that food consumption should not be filled with compromises in taste, health, or environmental impact. All products are certified organic, gluten-free, non-GMO, contain no soy, sugar alcohols or artificial sweeteners. That’s why Cosmic Bliss strives to make the most delicious, indulgent frozen desserts with the highest quality ingredients, in a way that helps regenerate the planet for future generations.
To foster meaningful progress in this space, Cosmic Bliss is committed to donating at least one percent of its annual revenue to nonprofit environmental organizations that advance Cosmic Bliss’ mission, research, and education. organic and regenerative agriculture. To do this, they work with 1% for the Planet to certify donations and partner with like-minded nonprofits. The company has also taken the initiative to improve the sustainability of its packaging, being the first brand to use a plant-based biopolymer in its pint packaging since 2019, and the brand using recycled and renewable materials in its packaging. novelty. Cosmic Bliss is a member of the Sustainable Food Trade Association (SFTA), the Organic Trade Association, and the Oregon Organic Coalition.
For more information on Cosmic Bliss and their product line, please visit cosmicbliss.com and follow them on instagram.
About Cosmic Bliss
Cosmic Bliss is a premium frozen dessert brand focused on improving the resilience of our agricultural system through sustainable sourcing and responsible business practices. It’s part of the HumanCo family of brands and delivers creamy, decadent flavors through organic, plant-based, 100% grass-fed dairy desserts. As a clean brand focused on real (never synthetic) ingredients, all products are certified organic, gluten-free, non-GMO, and contain no soy, sugar alcohols, or artificial sweeteners. The brand believes that organic farming is the starting point for sustainable sourcing. The brand supports several organizations focused on sustainable progress and regenerative organic farming, through its partnership with 1% for the Planet.
HumanCo is a mission-driven family of brands that are passionate about creating products that focus on healthier living and sustainability. We believe that it has become too difficult to find and rely on healthy options, and we are changing this paradigm with a new approach: we put people first. HumanCo advances the health of consumers and the planet using a long-term strategy around cleaner, impactful consumer products created from real, farm-sourced and nature-sourced foods, without relying on synthetic biology heavily processed and “techno-food”, leading to healthier products. results and improved confidence.
E-mail: [email protected]
SOURCE Cosmic Bliss