Real California Milk celebrates California Hispanic-style cheese and dairy during Hispanic Heritage Month with retail promotion in Texas

The information below has been provided by dairy product distributors and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

The California Milk Advisory Board (CMAB) is celebrating the flavors and traditions of Mexico brought to life by California’s Hispanic-style cheeses and dairy products with a consumer promotion focused on Hispanic Heritage Month.

The “Celebrate Hispanic Heritage Month with California Hispanic Dairy Products” promotion is designed to increase awareness of Hispanic-style cheeses, creams, breakfast creams and dips at retailers across Texas. using integrated digital media and in-store elements. Promotional support includes instant redeemable coupons, Instacart SEO, customer marketing, chicory recipe search, and banner ads.

The campaign will run from mid-September through mid-October and will include the following Texas retailers: HEB, Central Market, Joe V’s Smart Shop, Kroger, Walmart and Fiesta. A total of 1,103 stores will participate.

California is the nation’s largest milk producer and produces more butter, ice cream and skim milk powder than any other state. California is the largest producer of Hispanic-style cheeses and dairy products. California products can be identified by the Real California Milk seal, which certifies that they are made with milk from the state’s dairy farm families using sustainable farming practices.

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