Oatly is gearing up to bring the world yet another rich product made from oat milk, but this vegan treat won’t be served in a pint. The Swedish oat milk giant has announced that it will launch its first line of vegan ice cream bars featuring four flavors: Strawberry Swirl, Vanilla, Chocolate Fudge and Salted Caramel, which will arrive at more than 3,000 retailers in the United States. .
The oat milk-based candy, called Oatly on a Stick, is the company’s first signature ice cream bar. The company’s research and development team worked to create a classic ice cream bar that retains the shape and taste of traditional frozen treat. The new line of ice cream bars is expected to launch at select Target, Wegmans, Harris Teeter, Giant, Stop & Shop, Fresh Direct and Schnucks stores nationwide. The brand will offer three packs at $ 5.99 for its initial launch.
“Our new dairy free frozen dessert bars are fantastic and I can’t wait for people to try them,” Oatly North America President Mike Messersmith said in a statement. “We prove that oat milk is not just for coffee, cereal or cooking, but can also be the basis of delicious treats to enjoy during times of celebration or when a stimulating reward is needed. We are very proud of this product and are very happy to bring it to many frozen shelves across the country soon. “
Oatly continues to lead the way in the plant-based dairy industry, expanding its products to several predominantly dairy food categories. The company introduced its all-new soft serve earlier this year. In collaboration with several companies, the oat milk giant aims to make its dairy-free drink as accessible as possible across the United States. Currently, Oatly is a partner of the Northeastern 16 Handles frozen yogurt chain and Gott’s Roadside restaurant in San Francisco.
The company’s innovative flexible service can also be found at two Major League Baseball (MLB) stadiums: Wrigley Field in Chicago (home of the Cubs) and Globe Life Field in Arlington, TX (home of the Rangers). Both stages offer an Oatly soft service in three flavors, including chocolate, vanilla, and a chocolate and vanilla swirl.
“From introducing the new Oatly Soft Serve for fans to enjoy on match day to working with us on their sustainability initiative at Globe Life Field to putting up a huge carton of milk from oats in the outfield skyline, the Rangers are leading the sustainability movement within the gaming experience, ”Oatly North American President Mike Messersmith said at the time. “More and more people are choosing to eat more plant-based foods, even at the ballpark. Globe Life Field is a great place to make that choice, and we’re thrilled that Rangers fans are trying Oatly in a whole new way with our gentle serve.
While the pioneer of oat milk was launched almost 25 years ago in Europe, the oat milk brand only gained notoriety in the United States until 2017. Several cafes in the city of New York began to offer the classic oat milk product, which quickly gained traction with the rest of the country. The company’s oat milk empire quickly spread into the domestic market, especially as a result of its partnership with Starbucks.
The company launched its first foray into the frozen dessert category in 2019 when the brand launched its Oatly Frozen selection. The ice cream line featured seven innovative flavors, including oats, vanilla, chocolate, Chio chocolate, strawberry, mint chips and coffee.
Oatly’s ice cream bar joins a growing list of vegan alternatives for this iconic frozen treat. Earlier this year, Unilever unveiled its Vegan Sea Salt Caramel Magnum bar – winning the PETA award for best vegan ice cream for 2021. Unilever’s victory and Oatly’s introduction to the product-free ice cream market dairy means the overall growth of the industry. A report from Data Bridge concluded that the herbal ice cream market is expected to reach $ 805 million over the next six years, growing 10.3% each year through 2027.
Oatly’s dominance in the dairy-free milk industry inspires its expansion into other food categories. The company hit the stock market last May at $ 10 billion, offering nearly 84.4 million shares at about $ 17 per share. Oatly’s presence in the North American market is key to the company’s expansion. A study by GQ Research found that the North American market dominated sales of dairy-free ice cream, contributing about 39 percent of the total world market. Oatly’s increased presence signifies the potential growth of the company in the years to come.
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