United Dairy Farmers has joined the world of super premium ice cream with its new brand, Main Avenue Creamery. Pints are now available in eight flavors at UDF stores for $4.99 each and $3.99 for a two-dip cone. They are also available at some grocery stores, including Kroger.
Main Avenue Creamery, named after the Norwood road where UDF opened in 1940, is the company’s first new brand in 40 years. The Norwood-based company ranked 15th on the 2021 version of the Deloitte Cincinnati USA 100 list of the region’s largest private companies, with 2020 revenues of more than $828 million.
“We’ve been working on this for a number of years trying to perfect the formula, and in recent years we’ve focused on ‘one,’ Lindner said.
Developing the perfect recipe was no small feat. The ice cream, made at UDF’s manufacturing facility in Norwood, uses only simple ingredients and contains no stabilizers or preservatives.
“It made it a bit more difficult and a longer timeframe to put it in place, but overall I think it was good discipline for us to adhere to, to deliver which I’m very proud of. and that I think is really exceptional flavor,” Lindner said.
While some super premium brands focus heavily on inclusions — like cookie dough pieces, nuts, or chocolate chips — Lindner wanted to make sure Main Avenue Creamery had the right balance of ice cream and add-ins. The flavors on offer went through regional and local taste panels made up of volunteers (which Lindner said weren’t hard to come by).
Lindner also sought advice from his father, UDF co-founder Robert D. Lindner Sr., who died earlier this year at the age of 101.
“My dad wasn’t very active in the business towards the end of his life, but I took a number of samples of Main Avenue Creamery vanilla while it was being developed to get his point. sight,” he said.
Lindner said her father was “an outstanding taster” and gave Main Avenue Creamery his stamp of approval.
“I’m glad I was able to get him involved in the development, especially the chocolate and vanilla flavors. So that was a fun closing chapter.”
Years of development and taste testing resulted in the first list of Main Avenue Creamery ice cream flavors: Black Raspberries and Crisps, Buttery Pecans, Chocolate Chip Cookie Dough, Chocolate Peanut Butter, Clove vanilla, caramel swirl and, this reporter’s personal favourite: chocolate. Chocolate chips and coffee.
With a recipe that had a clean finish, strong flavor profiles and well-balanced complements, UDF was poised to join the growing super premium ice cream market, which the company says grew 7% in 2022 in the only region of the Great Lakes. Main Avenue Creamery ice cream hit shelves this spring.
The name “is something that my aunts and uncles and my dad would be very proud of, as it relates to their history and their involvement in the business and how it started,” Lindner said. “That’s one of the reasons we ended up with the Main Avenue Creamery name. It’s kind of a tribute to them and to really represent them.”
UDF will launch more Main Avenue Creamery flavors early next year.