Timboon Fine Ice Cream is set to make the most of consumer behavior trends this summer.
Tim Marwood and Caroline Simmons started making ice cream on their dairy farm over 20 years ago. Now they operate a destination ice cream in the small town of Timboon and their products are sold in stores across the country.
During the global pandemic, Tim and Caroline also branched out and established stylish ‘little houses’ for people to come to stay and taste at all the food destinations along the Timboon Food and Rail Trail.
Ana Marinkovic, NAB Executive for Small Business, said that Timboon Fine Ice-cream was a great example of the ingenuity of our small businesses in Australia that NAB was proud to support.
“This ice cream and accommodation business is now poised to make the most of some key trends that we are seeing.
“Research conducted today by the NAB shows that people expect to spend more on vacations and are more focused on products made in Australia,” Ana said.
Tim said that despite the many curved balls the global pandemic has thrown at businesses, he feels optimistic for the coming summer.
“We find that our visitors are looking for authentic experiences and interactions. Local products are of course the hero, but visitors also want to connect with locals,” he said.
Consumers favor locally produced Australian products.
The NAB consumer stress index, released on December 1, fell to 55.5 points in the third quarter of 2021 (down from 57.8 in the second quarter and well below the survey average of 59.0), while concerns have subsided, in particular those concerning the financing of retirement and health.
Against a backdrop of less consumer stress, expectations for major household purchases in the coming year were also more positive.
“With COVID-related travel restrictions starting to ease, it’s no surprise that there has been a surge in the share of consumers who expect to spend more on vacations,” Ana said. .
Consumers also favor locally made Australian products. While value for money continues to be a key factor affecting purchasing behavior, sustainability and ethics have gained prominence since COVID.
“The shift to more conscious consumerism is here to stay,” Ana said.
Image above: A young customer enjoys tasting the product from Timboon Fine Ice Cream.