My / Mochi ice cream named one of NielsenIQ’s best breakthrough innovations in 2021

LOS ANGELES, November 4, 2021 / PRNewswire / – Innovation Station! Mon / Mochi was named winner of The main revolutionary innovations of NielsenIQ in 2021 price. The highly anticipated annual award recognized 31 new products in the United States and Canada that break market congestion, advance the state of innovation knowledge, meet key consumer needs and deliver exceptional experiences. This year marks the 10th anniversary of the award, which throughout its history has been awarded to leaders who have redefined their categories.

Ever since My / Mochi stepped on the scene and started to melt mouths and spirits in 2017, he has dominated the freezer aisle with his magical blend of soft and chewy rice paste and creamy, dreamy ice cream and comes in an assortment of mind-blowing flavors that appeal to the masses. . In addition to its line of frozen dairy-based snacks, My / Mochi was the first mochi ice cream brand to create vegan and non-dairy options so that everyone can enjoy this delicious frozen treat. The company currently owns about 80% of the mochi ice cream category in the grocery channel and 98% in convenience stores, according to SPINS.

“We are honored to receive this recognition from such a prestigious organization,” said Craig berger, CEO of My / Mochi Ice Cream. “Our inclusion on this list is a testament to our originality and our ability to bring new ideas to the freezer aisle. From the moment we created the ‘Modern Frozen Snack’ we knew we were headed for something special. As we continue to revolutionize the snack industry, one goal remains at the forefront – food is a joy, and we want everyone to experience it. ”

My / Mochi is widely credited with creating mochi ice cream in Los Angeles in the 1990s and continues to be a leader in frozen novelty. While creating a mind-blowing texture experience and a magnificent journey of flavors are top priorities for the company, My / Mochi also continues to adapt to the times and the changing landscape to bring the sweet treat to more people. In this way, My / Mochi also experimented and developed ways for people to enjoy the treat in a safer and more sustainable way. Before COVID-19 hit, people could grab scoops of mochi ice cream straight from the freezer with tongs, but once the pandemic started, My / Mochi launched single-serve packaging that allowed customers to choose from. safely treat them without fear. The updated packaging also helps reduce food waste and spoilage that can occur with loose and unpackaged mochi ice cream.

“Innovation is at the heart of who we are at My / Mochi,” said Russell barnett, Managing Director and Marketing Director at My / Mochi Ice Cream. “From day one, the company disrupted both the snack and dessert industries by launching its mochi ice cream and in doing so introduced the masses to a once niche confectionery store. Since that time My / Mochi has continued to differentiate itself in that it means developing new flavors, using different ingredients, or transforming the way people safely enjoy ice cream you can chew. It is exciting to know that all of this hard work has led to the distinguished honor of being named one of the best breakthrough innovations of 2021. ”

My / Mochi Ice Cream creates a fun, portable, and portable snack experience with each bite-sized scoop of mochi containing around 100 calories while being gluten-free, GMO-free, and available in a variety of flavors. Mochi lovers looking to limit their intake of dairy products can also taste the latest treat from My / Mochi, My / Mochi Oat Milk Frozen Dessert.

About My / Mochi Ice Cream

Based at Los Angeles, My / Mochi, creator of the Modern Frozen Snack category, is a mind-blowing textured experience, taking premium ice cream and wrapping it in a chewy, sweet rice mochi batter. Available in a variety of fan-favorite flavors, My / Mochi offers snackers a colorful and wonderfully weird snacking experience in a portable, portion-controlled fashion. My / Mochi products are made with real ingredients, always gluten-free, rBST-free, soy-free and GMO-free. A variety of non-dairy and vegan offerings are also available. Come play with us on Instagram, TIC Tac, Facebook, Twitter and now Only fans.

SOURCE My / Mochi Ice Cream


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