The market for meat and dairy products of animal origin in the Middle East and Africa was valued at USD 58,666. 68 million in 2020 and is expected to register a CAGR of 3.48% during the forecast period, 2021-2026.
New York, May 14, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Middle East and Africa Animal-Based Meat and Dairy Products Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026) “- https://www.reportlinker.com/p06030510/?utm_source=GNW
Amid the COVID-19 pandemic, sales of processed meat are expected to be driven by frozen variants across the region due to the associated convenience in handling, storage and preparation. According to SADAFCO, since March 2020, the novel Coronavirus and its associated restrictions have had a mixed effect on businesses. Although there is a significant increase in demand for dairy products, ice cream is not considered an essential product. In Saudi Arabia, trade with Australia was strained after a small cluster of coronaviruses appeared at a meat factory in the Australian state of Victoria, which was ultimately due to infections from cruise ships.
In the medium term, the market is expected to be driven by the growing health awareness among consumers who are actively seeking high protein food products. Additionally, factors such as the increase in government health and wellness campaigns designed to address obesity and related issues (diabetes, high blood pressure, heart disease, and high cholesterol) are encouraging consumers to buy healthier products, which directly feeds the dairy market. .?
The demand for meat has been continuously met through imports over the years. Thus, regular imports from partner countries (which ensure quality standards) are expected to stimulate the market in the near future. Saudi Arabia and the United Arab Emirates are the two largest importers of whole milk powder, butter and cheese. Major government initiatives to boost imports include reduced tariffs, import subsidies, and state (subsidized) trading and distribution.
Key market trends
Growing demand for processed meat products
Convenience is the key factor in the growth of RTE meat consumption in the region, with the increase in disposable income and the increase in the number of working women. In addition, due to technological innovations in the food industry, the range of ready meals has expanded to refrigerated, frozen and microwave stable prepared mixes, thus promoting the frozen and meat products market in the Middle -East and Africa. Ready-to-eat meat has gradually emerged as one of the fastest growing segments in the packaged and produced food market due to increasing purchasing power, changing lifestyle and increasing demand. evolution of consumption habits that encourage healthy eating. In addition, consumers have turned to convenient food products, such as ready meals, due to their instantaneous nature, i.e. shorter preparation time and easy handling. Additionally, due to busy and hectic lifestyles, consumers demand dishes that can be prepared and served quickly and eaten on the go. The availability of options containing high protein red meat satisfies the breakfast needs of consumers. Additionally, advancements in freezing technologies, innovative refrigerator displays in supermarkets, and better and faster supply chain solutions are responsible for the increased consumption and growing demand for frozen meat. However, in the case of processed meat, the potential threat of contamination at different stages of transport, handling and processing poses an increased risk of foodborne illness, as these products contain a high initial microbial load. This situation certainly forces manufacturers to be more careful and determined to provide consumers with premium quality products, given the growing attractiveness of the segment.
Growing trade of dairy products in the region
In the Middle East and Africa, countries like Saudi Arabia, the United Arab Emirates and Kuwait have a magnanimous demand for dairy products. They depend on imports from other countries to meet their demand. Thus, the region is engaged in several trade agreements with the main dairy producing countries over the years. The region is witnessing the establishment of new links to meet consumer demands for high quality dairy products. According to the International Trade Center (ITC), Iraq is Kuwait’s largest importer of fermented dairy products, followed by Saudi Arabia and Qatar, accounting for 18,043 metric tons or 99.7% of the export share. Kuwaiti fermented dairy products in 2018. According to the Arab-Brazilian Chamber of Commerce (ABCC), the Middle East is the second largest importer of Brazilian dairy products after South America. In addition, butter and cheese are the other main dairy products imported to the Middle East and Africa, with Saudi Arabia and Egypt being the main importers. The increase in imports of dairy products in the region implies an increasing consumption of dairy products, stimulating the growth of the studied market.
The Middle East animal meat and dairy market is competitive in nature and the major market players including Sadafco, Ghadeer Dairy Co., National Food Products Company LLC and BRF SA hold a significant share of the studied market. These players are focusing on the leverage opportunities offered by emerging markets to expand their product portfolio to be able to meet the requirements of various product segments, in particular the snacks category. Additionally, these global companies are merging with local animal meat and dairy companies to leverage the brand value and the distribution and supply chain of these companies. Some of the company’s main dairy products include Almarai Fresh Yogurt, Almarai Greek Yogurt, Almarai Fresh Date Milk and Cream, among others. In addition, the market depicts a large presence of unorganized butchers and butchers supplying the market nationally.
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