DUBLIN – (COMMERCIAL THREAD) – The report “Middle East and Africa Animal Meat and Milk Products Market – Growth, Trends, COVID-19 Impact and Forecast (2021 – 2026)” has been added to ResearchAndMarkets.com offer.
The Middle East and Africa Animal Meat and Milk Products market was valued at US $ 58,666.68 million in 2020 and is expected to register a CAGR of 3.48% during the forecast period , 2021-2026.
Amid the COVID-19 pandemic, sales of processed meat are expected to be driven by frozen variants across the region due to the associated convenience in handling, storage and preparation. According to SADAFCO, since March 2020, the novel Coronavirus and its associated restrictions have had a mixed effect on businesses.
Although there is a significant increase in demand for dairy products, ice cream is not considered an essential product. In Saudi Arabia, trade with Australia was strained after a small cluster of coronaviruses appeared at a meat factory in the Australian state of Victoria, which was ultimately due to infections from cruise ships.
In the medium term, the market is expected to be driven by the growing health awareness among consumers who are actively seeking high protein food products. Additionally, factors such as the increase in government health and wellness campaigns designed to address obesity and related issues (diabetes, high blood pressure, heart disease, and high cholesterol) are encouraging consumers to buy healthier products, which directly feeds the dairy market. .
The demand for meat has been continuously met through imports over the years. Thus, regular imports from partner countries (which ensure quality standards) are expected to stimulate the market in the near future. Saudi Arabia and the United Arab Emirates are the two largest importers of whole milk powder, butter and cheese. Major government initiatives to boost imports include reduced tariffs, import subsidies, and state (subsidized) trading and distribution.
Key market trends
Growing demand for processed meat products
Convenience is the key factor in the growth of RTE meat consumption in the region, with the increase in disposable income and the increase in the number of working women. In addition, due to technological innovations in the food industry, the range of ready meals has expanded to refrigerated, frozen and microwave stable prepared mixes, thus promoting the frozen and meat products market in the Middle -East and Africa.
Ready-to-eat meat has gradually emerged as one of the fastest growing segments in the packaged and produced food market due to increasing purchasing power, changing lifestyle and increasing demand. evolution of consumption habits that encourage healthy eating. In addition, consumers have turned to convenient food products, such as ready meals, due to their instantaneous nature, i.e. shorter preparation time and easy handling.
Additionally, due to busy and hectic lifestyles, consumers demand dishes that can be prepared and served quickly and eaten on the go. The availability of options containing high protein red meat satisfies the breakfast needs of consumers. Additionally, advancements in freezing technologies, innovative refrigerator displays in supermarkets, and better and faster supply chain solutions are responsible for the increased consumption and growing demand for frozen meat.
However, in the case of processed meat, the potential threat of contamination at different stages of transport, handling and processing poses an increased risk of foodborne illness, as these products contain a high initial microbial load. This situation certainly forces manufacturers to be more careful and determined to provide consumers with premium quality products, given the growing attractiveness of the segment.
The Middle East animal meat and dairy market is competitive in nature and the major market players including Sadafco, Ghadeer Dairy Co., National Food Products Company LLC and BRF SA hold a significant share of the studied market.
These players are focusing on the leverage opportunities offered by emerging markets to expand their product portfolio to be able to meet the requirements of various product segments, in particular the snacks category.
Additionally, these global companies are merging with local animal meat and dairy companies to leverage the brand value and the distribution and supply chain of these companies.
Some of the company’s main dairy products include
Ghadeer Dairy Co.
Unikai PJSC Foods
National Food Company LLC
Al Rawabi Dairy
For more information on this report, visit https://www.researchandmarkets.com/r/m7cfti