Grammy-winning producer Jermaine Dupri – who has worked with stars like Mariah Carey and Usher – is set to make the world even sweeter by selling his new line of vegan ice cream at Walmart. Dupri announced to fans last summer his JD’s Vegan line, a collaboration of his own vision for a vegan frozen dessert, produced by ice cream expert Malcolm Stogo and Big Innovations Group Inc. The brand uses a cream base. coconut for a creamy texture, and a range of flavors inspired by Dupri’s music.
JDs’ Vegan will offer three specialty flavors, including Strawberry Sweetheart with Strawberry Chunks; Welcome to Atlanta Peach Cobler filled with classic golden Georgia peaches and topped with crumbled cobbler, and his latest creation, Apple Butter, a buttered apple flavor and cinnamon streusel.
“Walmart and I share the same vision of providing consumers with the best products and making healthy alternatives available to everyone,” Dupri said in a statement. “JD’s vegan ice cream is just as good, if not better, than the real one. You have nothing to lose by going vegan. JD’s vegan ice cream proves that you can only get quality food with great flavor and taste.
JD Vegan Ice Cream can be purchased from the Durpi website and select Walmart stores for $ 6.47 per print. The brand will expand its distribution, with more flavors in the pipeline. It plans to unveil three more flavors next month, including Cookies & Cream, Key Lime Pie, and Chocolate My Way. All six flavors will be available in store and online starting December 28.
Dupri, who went vegan over 15 years ago, said Beet that he set out to develop a vegan, non-GMO dessert option that could be enjoyed by anyone. The vegan ice cream brand aims to help spread the potential of a vegan diet, especially in the dessert sector.
“A lot of people involved with vegan brands are not vegans,” Dupri said. Rolling stone. “I don’t know how people who are not vegans can be trusted in this space for us. I felt it was important for someone like me to produce something.
Vegan ice cream has taken its place on the scene as several companies begin to experiment with dairy-free options. A recent report from Allied Market Research predicts that the vegan ice cream market will reach $ 805 million by 2027, as consumers around the world begin to accept sustainable dessert options. Dupri hopes to capitalize on this growing interest, noting that he has designed his ice cream not only for vegans but for all interested consumers.
“My daughter is not vegan and she loves chocolate,” says Dupri. “It’s important that it plays on both sides. Non-vegans taste it and say, “It can’t be vegan.” Vegans taste it and say, “Oh my God, I’m glad you did that. “
Dupri’s involvement in making it known how easy and delicious it is to be vegan is nothing new: The Atlanta-based producer continues to support vegan and plant-based initiatives and recommends vegan restaurants in Atlanta, Miami. and in other cities. The producer worked with Slutty Vegan founder Pinky Cole and Impossible Foods to organize a voter registration campaign to promote the participation of new voters in the presidential election, Votenik, by providing vegan food for people. queuing for hours.
Dupri has inspired others in his life to eat vegan food, including his mother Tina Mauldin who makes plant-based versions of southern classics. Mauldin shared exclusive vegan dishes with Beet eearlier this year. Now Dupri is focused on providing vegan treats for everyone.