Mr. Sato thinks they don’t make them like they used to.
It was in 2011: the revolutions of the Arab Spring were sweeping Africa and the Middle East, and a young Prince William and Kate Middleton married in front of an audience of two billion people. Around the same time, a young journalist named Mr. Sato, still fresh off the Shimane Prefecture boat at the age of 37, was settling into his new life in Tokyo.
One day, while browsing the eccentric shopping district of Nakano Broadway, he stumbled upon a standing restaurant called Daily Chiko which also sold ice cream. It wasn’t just any ice cream, however. It was a huge Tokudai sweet cream which dominated the competition.
It was a delight that sparked her long-standing love affair with oversized portions and lovely food.
Ten years later, our now-tired reporter from the world suddenly craved a Tokudai sweet cream and returned to Nakano Broadway to look for one.
Chiko of the day
Some say that around 70 percent of restaurants close within three years of opening, so it’s pretty amazing that Daily Chiko is still running, not just after a decade, but for 55 years since it opened in 1966.
With this longevity, Mr. Sato can more accurately assess the evolution of the ice cream industry over the years. When he first bought a Tokudai sweet cream, it cost 390 yen ($ 3.55), but since then there have been several increases in consumption taxes and periodic shortages of dairy products that must have affected the price.
▼ The Daily Chiko ice cream menu in 2011
This time, as he made his way to the counter, Mr. Sato was delighted to see that the price was 700 yen ($ 6.38). Even though it was almost double the price in 2011, it was still well below what you would pay in other places. You might be able to get a large single-flavored cone for 700, but even 1,000 yen ($ 9.11) would be a pretty good deal for a multi-flavor eight-decker.
And it was a round cone …
In fact, come to think of it, it seemed way more important than he remembered. After checking the archive footage, of course, the 2021 cone was significantly larger than that of 2011. He even seemed to compress under his own weight.
Mr. Sato had also returned to this location several times over the past decade. Last year he visited while being transformed to look like US President Joe Biden, and even then the Tokudai Cone looked smaller than it is now.
So it seems that even though the price has increased significantly, Daily Chiko has done their best to ensure that customers still get their money’s worth.
By the way, as a seasoned eater of gigantic ice cream cones, Mr. Sato thought he would share a few tips. A person’s first instinct would probably be to start licking it, but that’s a critical mistake. You should always eat it with a spoon.
No, Mr. Biden! No! Bad President!
Frozen snacks have a certain innate structural integrity. Once the warmth of your mouth comes in contact with even a small part of it, that integrity is compromised and everything starts to melt very quickly.
Using a spoon at all times will help prevent your frozen treat from turning into a time bomb.
Pay attention to your spooning as well. Don’t prune too much on one side and maintain a balance until you are low enough to reach the cone.
Once you’ve reached the cone, feel free to go wild and start gnawing at it with your mouth.
You might also be tempted to take a selfie with your giant ice cream, but this is a deadly game that could easily result in all of this on the floor. Much like swimming, you should always eat a lot of ice cream with a buddy.
Mr Sato had heard that President Biden was a huge fan of ice cream and was very hopeful that the Daily Chiko news reached the White House when he visited Japan. A presidential visit would really help them, and their reasonably priced giant ice creams would remain in business for another half a century.
Daily Chiko / デ イ リ ー チ コ
Address: Tokyo-to, Nakano-ku, Nakano 5-52-15, Nakano Broadway B1
東京 都 中 野 区 中 野 5-52-15 B1
Hours: from noon to 7 p.m.
Photos: © SoraNews24
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