FSSAI asks e-merchants to remove non-dairy products labeled as dairy from the list, Marketing & Advertising News, AND BrandEquity


The FSSAI asks e-merchants to remove non-dairy products labeled as dairy products from the list.

Food safety regulator FSSAI on Saturday ordered e-commerce companies to immediately remove non-dairy and plant-based beverages whose labels claim to be “dairy” from the list. The Food Safety and Standards Authority of India (FSSAI), in a statement, said it had also asked states to investigate the use of dairy terms on the labels of plant-based food and beverage products.

“Since a large number of these products are sold through e-commerce operators (FBOs), the FSSAI has asked all e-commerce platforms to remove these products from the list, which would be contrary to the regulatory provisions relating to the application of dairy products. “Terms” of their online platforms immediately, “he said.

The FSSAI further ordered that no faulty products listed on online platforms should also be allowed for sale in the future.

A directive has been issued to state food safety departments asking them to identify and investigate the violation of the use of dairy terminology for non-dairy or plant-based products by FBOs, he said. he adds.

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The Food Safety and Standards Authority of India (FSSAI) has said that FPOs can be given 15 days to change their product labels for violations.

These measures will ensure appropriate enforcement action against these failed FBOs in accordance with the provisions of the Food Safety and Standards Act 2005 (FSS).

In accordance with the General Standards for Milk and Dairy Products under the Food Safety and Standards Regulation (Food Product Standards and Food Additives), 2011, the FSSAI has declared the use of any dairy term for a product that does not It is not milk / a dairy product or a compound Dairy products (eg herbal products / drinks) are prohibited and any such action contravenes said regulations.

“The Lux Cozi ad unfairly tries to take advantage of the brand equity, reputation and goodwill generated by the Amul Macho Toing ad,” Amul Macho said in a complaint filed with the Indian Advertising Standards Council. ..

However, exceptions are allowed for the use of dairy terminology in the nomenclature of certain products such as coconut milk, peanut butter, etc. products, he added.

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