Whether you’re a Grateful Dead fan or an investor looking for a bargain, the current auction of a portion of Ben and Jerry’s Cherry Garcia ice cream royalties might be too sweet to pass up.
The sale offered by Royalty Exchange, an online platform that allows people to buy and sell royalty rights, is quite unique. Usually the site focuses on music, but when someone sells the rights to one of the most popular rock and roll ice cream flavors of all time, it seems logical that they should be the one to bring it to the public. .
Launched in 1987 as a tribute to the late guitarist and Grateful Dead frontman Jerry Garcia, the flavor was an instant hit. Everyone from suburban football moms to stoned Dead Heads couldn’t seem to get enough of the cherry ice cream loaded with cherries and fudge flakes. He was so popular that he spawned many other “celebrity” inspired ice creams and even a marijuana strain named after him, of course.
The current owner of the royalty rights, which won them in an auction similar to the Royalty Exchange in 2020, has decided to sell its stake in a two-part auction. The first just closed at a closing price of $81,000. The second bet, smaller than the first, is live until January 18and with a starting bid of $20,000. That would have bought 1,111 three-day passes to Woodstock in 1969, which Garcia and the Grateful Dead played.
The auction winner will receive royalties on gross sales of all Cherry Garcia ice cream products. There are plenty of them considering it’s one of the most popular flavors in the entire Ben & Jerry’s catalog, according to Unilever.
Royalties are even available due to a licensing agreement between Ben & Jerry’s and the estate of Jerry Garcia that was struck after the singer’s untimely death in 1995. One of the estate’s beneficiaries previously sold part of its royalty rights on the Royalty Exchange.
“It’s one of those assets that we love and like to share. It has great ties to the music industry, works well for investors, and most importantly, makes us eat ice cream. says Royalty Exchange.
According to the information provided, the winner of the last portion, and the one already scooped, should do well. They will keep their investment until August 17and, 2030, and be paid quarterly. According to the last twelve months data provided by Royalty Exchange, the smallest share made $4,642 in the previous twelve months. This should entice someone to buy tickets to the last Dead & Company shows for the next eight years.
The only thing that could derail someone’s income would be if the flavor is discontinued, the royalties would stop. But this is something doubtful. So someone will soon be able to say that they have a small piece of rock history and the answer to several trivial questions. It would be a “Sunshine Daydream” to quote the Grateful Dead.