Flavored milk is shaking up the market; Britannia, Cavin’s, Amul get aggressive

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by • Milkshakes

Competition in the flavored milk category increased by Rs 800 crore in the country intensifies as new entrant Britannia Industries aims for the top spot in the milkshake category while Cavinkare is about to enter the market from northern India. The Gujarat Co-Operative Milk Marketing Federation Ltd (GCMMF) and ITC, on the other hand, have plans to make deeper inroads.

All of these companies rely on innovation, launches and competitive prices. Although Cavin’s, from the Cavinkare team, has a 13% market share both in terms of volume and value, its distribution, its distribution …

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First published: Wed 04 September 2019 00:42 IST


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