Califia Farms unveils new line of dairy and probiotic-free yogurt drinks

Available in multiple and single servings, yogurt drinks come in four dairy-free varieties – Strawberry, Super Berry, Mango, and Unsweetened Plain – all of which are delicious, creamy, low in sugar, and flavored from real fruit. . With the launch of their yogurt drinks, Califia Farms is poised to disrupt a new category and build on the runaway success the brand has achieved with nut milks and coffee.

“Increasingly, consumers are realizing the importance of probiotics because of their enormous benefits for digestive and immune health,” says Greg Steltenpohl, CEO, Califia Farms. “And so far, there hasn’t been a dairy-free yogurt that offers the delicious taste and creamy texture that people are looking for. At Califia, we’ve set the gold standard for Nut Milks and Coconut Yogurt Beverages that deliver 10 billion live active probiotics that are truly delicious. ”

Since the brand hit store shelves, Califia Farms has disrupted and expanded the nut milk market with its high quality dairy free milks. In 2016, Califia Farms accounted for 75% of the nut milk category growth in the natural channel1. The company aims to continue this success with the launch of its yogurt drinks, which also mark Califia Farms’ expansion into a whole new category.

“I’m thrilled with this delicious, best nutritional option,” says Ashley Koff, Dt.t., CEO, The Better Nutrition Program. “Until now, consumers have faced tradeoffs in their choices of yogurt and probiotics. The unique combination of this clinically proven probiotic grown in delicious dairy free yogurt delivers what I want people to choose more often. “

Upon launch in Spring 2018, Califia Farms yogurt drinks are available in a variety of delicious flavors, sourced from real fruit, and packaged in the same beloved curved bottle. Flavors include:

  • Califia Farms Strawberry Yogurt Drink – Available in 8 oz. and 25.4 ounces.
  • Califia Farms Super Berry Yogurt Beverage – Available in 8 oz. and 25.4 ounces.
  • Califia Farms Mango Yogurt Drink – Available in 8 oz. and 25.4 ounces.
  • Califia Farms Plain Unsweetened Yogurt Beverage – Available in 25.4 oz.

Yogurt drinks are an easy substitute for a dairy-free meal or snack and can be eaten on their own, mixed with granola, added to a smoothie, and more. Ideal for adults and children alike, these probiotic dairy-free yogurt drinks can support a healthy digestive system, which can lead to a strong immune system. Suggested retail price is $ 2.69 for the 8 oz single serving. bottle and $ 5.49 for the multi-portion 25.4 oz. bottle. The yogurts are non-GMO, dairy-free, gluten-free, vegan, kosher, and carrageenan-free.

Yogurt drinks will be available for tasting at Natural Products Expo West, booth # 4978 and # 4979.

About Califia Farms (pronounced “Cal-uh-FEE-ah “like California)
Inspired by Queen Califia, the mythical namesake of the state of California, Los AngelesCalifia Farms was founded in 2010 and has grown to become one of the fastest growing natural beverage companies in the United States. chilled nut milk and chilled RTD coffee brand in the Natural and Specialty channels by creating innovative, healthy and flavorful premium beverages that make it easy for consumers to become “plant-powered” and live dairy-free , without compromise. Califia’s mission is to discover and share “what plants can do” to help achieve whole body health and to encourage wider adoption of plant-based foods and beverages for the benefit of our planet. .

Join the conversation with @CalifiaFarms onFacebook,Twitter,InstagramandSnapchat.

1 Source: SPINS, Natural Channel, Dollar Sales

SOURCE Califia Farms

About Thomas B. Countryman

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