More than a quarter believe there are limited options for vegans, while a third would struggle to come up with an exciting breakfast option.
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The British are said to be willing to ditch crisps, ice cream and meat cakes to maintain a vegan lifestyle – but would find it difficult to do without cheese and chicken.
A study of 2,000 British adults found that almost a third of Britons are motivated to change their diet to be more environmentally friendly.
Chocolate, mayonnaise and honey were among the main foods the British would be most willing to give up.
However, it appears dairy could be a big factor for those struggling to maintain a vegan diet in January – 40% saying they would have a hard time giving up cheese, while 32% could not do without milk. From a cow.
The study, commissioned by snack brand Nature’s Heart, also found that nearly a third would like to try more plant-based alternatives in 2022, and 29% would like to make certain items in their diets vegan.
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But more than a quarter think options for vegans are limited, and 34% admitted they would have a hard time figuring out what to eat for a vegan breakfast.
Common breakfast foods like eggs (30%), yogurt (16%), sausage (15%), and bacon (14%) are also some of the most popular foods that people would struggle with. to resist.
So, when it comes to the first meal of the day, 25% don’t feel that vegan alternatives are as exciting.
More than half admitted to skipping breakfast sometimes, with 28% saying it was due to lack of time to prepare food, although breakfast only takes an average of 12 minutes to prepare.
It also appeared that 21% are just not excited about breakfast as a meal, according to figures from OnePoll.
More than half of women say they are just not hungry in the morning, compared to just 36% of men.
Tom Benton, CEO of Nature’s Heart, said: “It’s promising to see what people are ready to go through this month of Veganuary.
“The annual initiative is a great way to encourage people to try different foods and to raise awareness about alternative diets.
“Research shows people feel there are few options for creating an exciting and fulfilling vegan meal, whether it’s breakfast or dinner.
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“We want to help people see vegan breakfasts in a different light – the 20 most popular foods show people are less willing to give up on breakfast foods than other foods.
“But there are endless choices to create a tasty and enticing dish to start the day. Check out our Instagram feed throughout January for some healthy, winter warming vegan breakfast inspiration.
The study also found that if they gave up something for Veganuary, 35% would expect to keep going for longer.
With over a third of them stating that they already have or would consider participating in Veganuary, more than a quarter have – or would like to – in order to make their diet more exciting.
Other reasons for doing so include improving their health (46%), contributing to the planet (44%), and trying new foods (43%).
Women were found to be more concerned about the planet, with 50% of them saying they participated or participate in Veganuary for environmental purposes, compared to 39% of men.
When looking at the herbal products that people would be ready to consume in January, breakfast items rank highest, including oatmeal porridge, nuts, dried fruits, avocado, and porridge. meat substitutes such as vegan bacon.
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The top things people expect from breakfast are something that tastes good (51%), makes them feel full (47%), and is convenient (41%).
Almost one in five respondents (18 percent) would like to try eating one vegan meal per day before committing to a fully vegan diet.
And research shows that 44% believe if everyone made a small, plant-based change to their diet, it would make a big difference to the planet.
Tom Benton added, “We’re excited to see dried fruits and nuts as some of the top foods people want to eat more of in January.
“It doesn’t take a lot of effort or time to be kinder to ourselves and the planet.
“If switching to a full vegan diet seems unrealistic, we can always start with small swaps in our meals.
“Switching to a nutritious vegan breakfast is a great way to start a vegan trip and can set you up for the day, giving you all the energy you need and keeping you full for longer.”