Amazon Fresh launches 15 new plant-based meat and dairy products – vegconomist

Amazon feesa grocery pick-up and delivery service, is launching its own plant-based line featuring more than a dozen vegan meats and dairy products.

The Fresh Plant-Based brand is an extension of Amazon’s Fresh house brand and includes Italian meatballs, chicken nuggets, meatless patties, sausages and almond milks, reports Store brands.

According to Amazon, the new products have been thoroughly tested to ensure they meet customer expectations for taste and quality, and all provide healthy nutritional benefits. The brand’s almond milks contain 50% more calcium than dairy milk, while its chicken nuggets, meatballs and plant-based patties provide 12, 17 and 21 grams of protein per serving, respectively. .


Increase in product demand

Amazon Fresh is a service that allows customers to order groceries using the Amazon app or website. Currently available in major cities in several states, groceries can be delivered or picked up at a physical Amazon Fresh location.

Last year, vegconomist reported a surge in searches on Amazon for alternative meat products, with terms such as “vegan meat”, “vegan chicken”, “vegan burgers” and “vegan fish” are particularly common. The company also reported a 45% increase in consumer searches for black bean burgers last June.

Amazon said it intends to expand the fresh herbal line through 2022 to provide consumers with more affordable herbal options. To celebrate the launch, Amazon is offering 20% ​​off the entire line of plant-based fresh meats and dairy throughout March.

Amazon fresh burger patty

“Fresh Plant-Based offers customers a variety of affordable favorites that are animal-free and full of flavor,” the company said. “From protein-rich meat alternatives to dairy-free milk alternatives, Fresh Plant-Based has the essentials customers need to create a healthier meal that will satisfy the whole family and won’t break the bank.”

The Fresh Plant-Based range is now available online and in person at all Amazon Fresh stores.

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