Aldi digs to discover new dairy products

The supermarket is looking for applicants to compete for a spot on Aldi’s shelves across the country. From bakers and chocolate makers to cheese makers and alcohol producers and everything in between, the shortlisted suppliers will travel to the supermarket’s headquarters to present their wares to a judging panel.

The judges will decide the winning products, which will be launched as Specialbuys in all 950 Aldi stores.

The launch follows the 2021 Grow With Aldi spirits competition, which saw Penrhos Gin, a Herefordshire-based fruit producer turned craft gin distillery, have its product stocked in Aldi stores nationwide. The 18,000 bottle order was the largest of its kind for the distillery.

Charles Turner, farmer, distiller and co-founder of Penrhos Gin, said: “The biggest challenge for small craft distillers like us is getting out of the local 40-mile radius. Going from that to winning Grow with Aldi and being stocked in 950 stores nationwide was a major breakthrough for our business.

Julie Ashfield, General Manager Purchasing at Aldi UK and member of the judging panel, said: “From enterprising farmers with a flair in the kitchen to tabletop businesses that are getting better and better, we can’t wait to see the best of Britain’s food and drink producers.

“Over three-quarters of our sales come from UK suppliers, and we are constantly exploring ways to further support local small businesses. That’s why we’re excited to extend Grow With Aldi. Being able to offer a platform to introduce new food and beverage products to the nation is incredibly exciting.

“We look forward to working with new suppliers and continuing our mission to provide buyers with high quality, fresh produce at the best possible prices.”

The multi-category competition is part of Aldi’s drive to source local products. The supermarket has invested a further £1.6 billion ($2.2 billion) in UK suppliers since the start of the pandemic, including £125 million ($169 million) spent on meat producers, poultry and dairy products in the UK.

Aldi also reaffirmed its commitment to prioritizing local suppliers as it strives to spend an additional £3.5bn ($4.7bn) a year with UK businesses by the end of 2025.

Application forms can be downloaded from https://www.aldi.co.uk/grow-with-aldi

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