Aavin launches 10 new dairy products and expects to earn Rs 24 crore more a year – The New Indian Express

By Express press service

CHENNAI: The Minister of Milk and Dairy Development, SM Nasar, on Friday launched 10 new dairy products featuring Aavin Jackfruit Ice Cream, White Chocolate, Cold Coffee, Butter Chips, Basundi, Health Blend, melted cheese, baked yogurt, milk biscuit and buttered murukku. From these 10 products alone, Aavin is expected to generate an annual net income of Rs 24 crore. With the additional products, Aavin will now have 225 dairy products.

Speaking to reporters, the minister said Aavin products have also been sold in other states as well as foreign countries. By increasing the sale of dairy products, the livelihoods of milk producers would be improved.

The minister said that these dairy products do not contain any chemical additives and are therefore safe for consumption. He added that the sale of Aavin milk has increased by 50,000 liters per day due to higher prices for Amul milk and some private milk producers.

Asked about the proposal to allow advertisements in Aavin milk sachets, the Minister said: “About 65 lakh packets arrive daily in homes in Tamil Nadu. So, on average, about two million people would see the advertisements on the sachets. Talks are underway for ads related to movies, soap operas, jewelry stores, and more.

An announcement in this regard would be released shortly after regulating the cost of advertisements. Regarding the increase in the purchase price of milk, the Minister said that the Chief Minister, Deputy Stalin, would decide on this very soon.

CHENNAI: The Minister of Milk and Dairy Development, SM Nasar, on Friday launched 10 new dairy products featuring Aavin Jackfruit Ice Cream, White Chocolate, Cold Coffee, Butter Chips, Basundi, Health Blend, melted cheese, baked yogurt, milk biscuit and buttered murukku. From these 10 products alone, Aavin is expected to generate an annual net income of Rs 24 crore. With the additional products, Aavin will now have 225 dairy products. Speaking to reporters, the minister said Aavin products have also been sold in other states as well as foreign countries. By increasing the sale of dairy products, the livelihoods of milk producers would be improved. The minister said that these dairy products do not contain any chemical additives and are therefore safe for consumption. He added that the sale of Aavin milk has increased by 50,000 liters per day due to higher prices for Amul milk and some private milk producers. Asked about the proposal to allow advertisements in Aavin milk sachets, the Minister said: “About 65 lakh packets arrive daily in homes in Tamil Nadu. So, on average, about two million people would see the advertisements on the sachets. Talks are underway for ads related to movies, soap operas, jewelry stores, and more. An announcement in this regard would be released shortly after regulating the cost of advertisements. Regarding the increase in the purchase price of milk, the Minister said that the Chief Minister, Deputy Stalin, would decide on this very soon.

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